Conversion, on a different curve.
A next-gen conversion platform for growth marketers and product-led teams. Auto A/B testing, copy variants on demand, signal-aware CTAs, and a live friction map across every page you ship.
Three innovations shaping the curve.
Built around the conversion stack you already run. Each module slots in without rewriting your pages or rebuilding your funnels.
Auto A/B that runs itself.
Variant exposure, traffic splits, and significance tracking happen automatically. Winners promote on their own. Losers archive with a one-line reason.
- Sequential testing, no peeking penalty
- Segment-aware confidence bands
- Auto-promote with rollback guardrail
Copy variants on demand.
Generate ICP-tuned headlines, subheads, and CTA microcopy in your brand voice. Approve in the queue. Push live to the page without a deploy.
- Voice-locked to your style guide
- Pulls from value props and objections
- Audit log for every variant shipped
Friction map across the page.
Scroll depth, rage clicks, dead zones, and exit signals collapse into a single map. See where attention bends and where it breaks.
- Hotspot scoring by segment
- Replay clips on flagged sessions
- Fix queue routed back to tests
One stack. Tests, copy, and signals in one loop.
Every signal feeds the next test. Every test feeds the next copy round. The loop tightens as your traffic teaches the system what your visitors actually want.
A live loop, not a quarterly experiment.
Variants, signals, and outcomes share one event spine. No spreadsheets. No duct tape between your testing tool and your copy doc.
Pick the module that matches your stage.
Each module ships as a fully wired part of the platform. No add-ons to chase. Compose them as your conversion program matures.
Lab
Best for a single high-traffic page that needs the curve bent first.
- Auto A/B engine, segment aware
- Variant queue with priorities
- Winner promotion with rollback
Lab + Copy
Best for teams shipping new pages and offers across the funnel.
- Everything in Lab
- Copy-on-demand engine in your voice
- Headline, subhead, and CTA queues
- Style guardrails and audit log
Lab + Copy + Map
Best for product-led teams running multi-page funnels at scale.
- Everything in Lab + Copy
- Friction map across the page
- Signal-aware CTAs by segment
- Session replays on flagged events
What the curve looks like in the wild.
Two anonymized programs that ran on Convert Nova. Numbers are taken from the platform, not from a slide.
The trial page that finally earned its scroll.
Hero, social proof, and pricing strip ran in a continuous loop. Friction map flagged a dead zone above the feature grid. Copy queue replaced it with a use-case switcher. Variant promoted in cycle three.
The hero stopped being a guessing game. The system told us which subhead the trial-ready segment actually clicked.
Activation pages that learned by Tuesday.
Signal-aware CTAs swapped between "Set up a workspace" and "Invite a teammate" based on the visitor's previous session. Copy variants ran inside the same loop. Friction map watched the empty states.
We stopped writing CTAs by committee. The platform tested the language and the audience at the same time.
Conversion, on a different curve.
Send us the page you want to bend. We will walk you through the lab, the copy queue, and the friction map on it.
Bend our curve ->